BUS 02: ADVANCED BUSINESS MAKEOVER
Days: 4 DAYS
COST: Kshs. 24,000
Dates:
COURSE ABSTRACT:
Whether starting a new business or trying to rejuvenate and existing one, Business plans provide a necessary document to map out the direction to be taken by the enterprise. Business plans are dynamic documents that are constantly updated to take into account changing conditions and therefore serve as a mandatory tool to monitor and evaluate how a business is doing based on previous projections and targets. Most business operate without a business plan and as a result are unable to have all employees following a shared vision. This course provides a hands-on approach to the development of business plans. During the course numerous sample plans are provided and discussed.
COURSE OUTLINE:
- Framework for entrepreneurship
- Entrepreneurial strategies
- Customer needs assessment
- Market segments
- Distribution channels
- Marketing avenues
- Competition
- Elements of the Business Plan
- Financial analyses and projections
- Securing financing/ partners
- Business plans as a management tool
TARGET AUDIENCE:
CEOs, COOs, CFOs, Business Development Managers, Entrepreneurs from firms looking to jump start their business
INSTRUCTOR:
Prof. Madara Ogot
