COM 04 : COMMUNICATION AND CORPORATE TRANSFORMATION
Duration: 4 DAYS
COST: Kshs. 24,000
Dates:
COURSE ABSTRACT:
Is there not a tendency to write a vision, mission, and values, and not use them much? Yet, these are meant to be communicated to rescue and transform an organisation from what is called the doom cycle. Constantly revising them is a must. To move from the doom cycle threats and to operate at the level of the regenerative cycle, communication becomes central. Traditionally, hard audits of finances and costs are used for this purpose. But new research points out the serious inadequacy in this approach and the remedies to take. All too often, a focus in the soft audits has proved more effective. These audits include those of communication systems, customer care feedback systems, and employee audit feedback. Focus on cost effectiveness alone gives a partial picture and as has been proved over and over again, not the most important part of the big picture. Taking into account all these factors, the course shows how to put together a wholesome package of communicating feedback findings; transforming the corporate entity.
COURSE OUTLINE:
1. Theory and process of communication for change in organisations
2. Communication and transforming vision, mission and values
3. Use of PR corporate campaigns for corporate transformation
4. Universal pragmatics of free speech and corporate transformation
5. Communication and diffusion of innovation for corporate transformation
6. Hard audit and soft audit reports as basis for change
* Communication research and benefits
* Customer audit as communication feedback
* People audit systems as foundation for change
* Role of audits and feedback communication in corporate transformation
7. Communication and the power of exemplary leadership
8. Communication and transformational trust building
9. Communication and achieving transformational consensus
10. Communication and getting employee transformational commitment
11. Communication and managing by transformational influence
12. Transformationally managed departments and organisations
13. Special topics
TARGET AUDIENCE:
- CEOs and directors in the private sector
- Senior managers in the private sector
- Chairmen and directors of state corporations
- Senior officers in government and state corporations
- CFOs (Chief Finance Officers)
- CIOs (Chief Information Officers)
- CEOs and managers of NGOs
- CEOs and managers of CBOs
- PROs (Public Relation Officers)
- All interested professionals
INSTRUCTORS:
Dr. G.N. Marete University of Nairobi
