COM 03 : COMMUNICATION, SEMINARS, WORKSHOPS AND CONFERENCES
Duration: 5 DAYS
COST: Kshs. 30,000
Dates:
COURSE ABSTRACT:
Training of trainers has a firm focus on skills, seminars, workshops and conferences are more flexible. But the goal of these is to create the most desirable organisation: the learning organisation - learning for adaptation and success. How to use seminars and workshops to communicate, train and make breakthroughs in achieving skill masterly is part of the focus of the course. For a business organisation, a selling seminar and its use of persuasion is different from the other seminars. This is also part of the course. The course helps participants sharpen their skills more for use in improving their organisations. By learning how communication works in conferences, and how the conferences are planned and evaluated, the participant gets equipped to cope.
COURSE OUTLINE:
1. Theories of communication in seminar and workshop context
2. Translation in seminars, workshops, conferences
3. Training seminars in terms of raising competence, policy training for minimum skills, assessing training methods
4. Starting and forming groups, making breakthroughs
5. The effective trainer and how to involve participants
6. Planning seminars and workshops, presentations, follow-up feedback
7. A long ranged planning schedule
8. The selling seminar in terms of rapport, conscious and unconscious communication
9. Types of conference and agreeing on objectives
10. Reasons for and against a conference and alternative media
11. Budget allocation and cost checklists
12. Venue, agency brief and judging proposals
13. Theme formulations, invitation and reception techniques, managing speakers
14. Communication, conference layout and menus, evaluation action taking
15. Special topics
TARGET AUDIENCE:
- Human Resource Officers (HROs)
- Public Relations Officers (PROs)
- Training managers
- Marketers and sales people
- Workshop organizers
- Customer care officials
- Professionals
INSTRUCTORS:
Dr. G.N. Marete University of Nairobi
