COM 19 : PUBLIC RELATIONS
Duration: 5 DAYS
COST: Kshs. 30,000
Dates:
COURSE ABSTRACT:
Problems persist because Public Relations (PR) continues to be confused with legitimate related areas such as publicity, marketing, and advertising - and illegitimate ones like white-washing of dirt. Yet, to be effective in creating a positive public image of an organisation, this kind of confusion must disappear. Through sharing of knowledge, hazy areas can be clarified. Sharper distinctions can be made for practitioners to get more focused. Only with attention to what works and when will PR solve the kind of problems organizations find themselves in concerning their publics. PR solutions can be reinforced with publicity, marketing, advertising etc. but none of these can substitute for or replace it. Even journalism itself is sometimes thought to be PR. However, like the other related areas, this even closer discipline - a twin subject - is not a replacer. These and similar problems are the issues the course addresses.
COURSE OUTLINE:
1. Planning and managing PR campaigns
2. Putting strategic public relations in place
3. Write-ups, features
4. Interviews and emergencies
5. Practitioner qualities and ego - ethical issues
6. Tactics, techniques, and media relations
7. Distinguishing PR from its specializations
8. Issues, crisis, and event management
9. Running a public relations department
10. Public relations and relationship with management
TARGET AUDIENCE:
Managers of INGOs and NGOs; Heads of departments in ministries and parastatals; Business entrepreneurs; External management consultants; Internal management consultants; Management trainers; Human resource managers, Planning managers; Project officers and managers; Recruitment consultants; Marketing team managers; Institutional coaches and mentors.
INSTRUCTORS:
Dr. G. N. Marete
